Show your true colors

Colors have different historic significance, they arouse emotions, they attract attention, and they can blend into the background. When you buy a car and insist on a particular color you are being guided by a gut feeling. In the past few articles you have told us now and again that you didn’t really look closely at the color of a used car. But unless your car is one of those station wagons which is nothing more than a workhorse and is supposed to be timeless to maintain a high resale value, then we have some “colorful” insights. They are not scientific and they don’t apply to everyone, but perhaps you recognize yourself or your friends in these descriptions. Shortly before the end of the series we’ll get particular and look at – orange! It’s coming back, and it’s coming back fast.

The rise and fall of colors

In the 70s, when people desperately wanted to leave behind the bleakness of the post-war years, the reconstruction era and the economic miracle, orange was completely “normal” car paint. Just like with yellow and green, vehicles adapted to their surroundings and went with the flow of the colorful taste of the budding flower-power generation. Out of embarrassment, almost all of these bright splashes of color were replaced with subtle colors or ugly dark metallic finishes in the 80s. The computer and neon generation didn’t want to be colorful. Colors were silly. And from the 90s there was no longer a clear pattern of color for quite some time. In the past few years, tastes in color have changed once again with the changing attitude towards cars. Many vehicles, especially the compact, sporty ones, are not status symbols but showpieces for the lifestyle generation. Just like smartphones and computers are now no longer mouse-gray, connective small cars are also turning colorful again. Garish. Cheerful, but still cool.

An escape from everyday life?

Orange is a warm color; life-affirming and exuberant; it lifts the mood and signals emotional warmth. It stands for companionship and a sense of security and marks a cheerful escape from gray everyday life. IT specialists look forward to a splash of color in the evening after a long day among motherboards, cables and routers. Clerks relax by looking at their orange car after eight hours in front of a computer screen. And students finally switch off their brains, let color revive them and turn on the music. Orange is also a clear message in the age of somewhat randomly designed compact cars. It stands out without dividing opinions. It’s positive through and through, and lets us live in the moment. Ommm. Children love a warm orange, and youthful adults might just stay younger that little bit longer.

Everyone is happy

Even medically, only positive effects can be attributed to this color. It’s uplifting and invigorating, and promotes a desire for pleasure and sensuality. In color therapy, orange promotes trust and joie de vivre. If we go even one step further, we’ll find the color orange as the highest level of human enlightenment in Asia. With so many good and healthy side effects you’ll end up wondering why you haven’t always driven an orange car. Vital strength and activity – it’s no wonder that today Lamborghini customers are opting for this special color. So, show your true colors. If you place great value on attention (and not least visibility in any weather) and concern yourself a little with people’s perception, then an orange car is the one for you.

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