Different colors have different historic significance, they arouse emotions, they attract attention, and they can blend into the background. When you buy a car and insist on a particular color you are being guided by a good feeling. Unless your car is one of those dark blue station wagons which is nothing more than a workhorse and is supposed to be sober and timeless to maintain a high resale value, then we have some “colorful” insights for you. They are not scientific and they don’t apply to everyone, but perhaps you recognize yourself or your friends in these descriptions. Today we’ll look at WHITE cars.
As we know from physics, white is the sum of all the colors, so it’s not a color in the true sense. It’s simple and neutral, and works great for sticking ads on it. White is also easy to see in any weather, except in snow. Throughout history, white has stood for innocence, faith and purity. If that sounds too esoteric for you, you can look at it as a fashion trend. Since smartphones, PCs and TVs have been available in stylish white, the trend in the automotive industry is also moving toward this color. Buyers associate white cars with technical advancement and environmental sustainability, which is why especially small and economical cars, electric at best, are purchased in white. A contrast to the huge vessels in the pictures here? No, white is so much more.
Doctors’ coats are white. White is clean, and cleanliness is easy to control. Are drivers of white cars control freaks? Field tests and surveys have shown that these people wash their cars more often than drivers of differently colored cars. They’re considered reserved and conscientious, inconspicuous and sensitive. Drivers of white vehicles observe road traffic regulations much more often. Does that sound like you? No? Then you probably don’t have a car in pure white.
Eskimos have about 200 different words for the non-color of white, depending on the tint, the incidence of light and the color of the environment. We Europeans aren’t quite as creative; colloquially we have brilliant white, snow white, antique white, ivory and chalk white. This makes it easy for copywriters to come up with dazzling new color names. The Golf GTI is a gleaming candy white, and the CLS Shooting Brake is in a mystical bionic-white nacre finish. This makes the alpine white in the BMW M series sound almost boring, while Volvo C30’s cosmic white is quite pretentious. Today, a car can no longer be just white. The hue has to be different from the others. White pearl, white nacre or even Wimbledon white? You gotta feel sorry for marketing managers.
If we ask designers, they’re also full of sparkling euphoria. Chris Bangle from BMW says that the color beautifully traces the contours, even though it “needs a lot of light”. Marco Tencone from Lancia particularly appreciates the combination of a white body and a black roof. And Walter de Silva from Volkswagen is convinced that white only works for well-designed shapes. In contrast to green grass and blue sky, there are many more associations, but we’ll leave that to you now. And maybe you’ll look at your own car with slightly different eyes from now on?